search, social and other things I like

By now we have all heard of crowdsourcing and crowd funding – the concept of social collaboration on specific projects or networks. But what about taking it a step further and putting a voice to that crowd to actually empower change?

There is a new social media phenomenon emerging called “crowd wisdom.” I think that it could be collectively tracked and connected to form an alert system or call-to-action system that calls attention to when consumers are getting ripped off. Think of the concept of “most popular tweets” or Tweetmeme’s filters but as a vertical application aggregated together into a true social awareness system instead of just a popular news source.

I would love a system that is better than just reviews or a simple product warning, but would rather cause manufacturers to think twice before releasing a product that suits their criteria. A crowd wisdom system would motivate them to instead release it the way the crowd wants the product to function. I think Apple tested the waters on the price point for their new iPad by leaking pricing info ahead of the launch, but even that doesn’t go as far as I would like.

TED speaker and The New Yorker contributor James Surowiecki writes in his book “The Wisdom Of Crowds” about the aggregation of information in groups, resulting in decisions that, he argues, are often better than could have been made by any single member of the group.

I like where that thinking is going, but instead of just making decisions, why not use the crowd to rebel against commerce, when the machine tries to rip off consumers? I kind of like the sound of that.

The Lord Of The Rings trilogy is soon to be released on Blu-ray. This is long overdue. When originally release to DVD, the studio first released the theatrical version, then finally the director’s extended version. Fans were upset with the need to purchase two versions because the studio did not release the “best” version first. We all know this is a ploy to make more money. iPad is being released without many features that could have been included in the first version, but that wouldn’t make Apple the same amount of revenue that a multi-stage roll out could.

Fans of the Lord Of The Rings took matters into their own hands and collaborated to drag down the product review for the upcoming Blu-ray release over at Amazon. If you read the first few posts: “We won’t get fooled again…”, “Why do you want to rip us off?” and “You will be disappointed with this theatrical version!!” you will see the power of crowd wisdom in action.

Once again Amazon, in an indirect way, is pioneering a crowd wisdom system that gives power to the consumer. It communicates directly to the manufacturer and tells them to change their tactics or else. I hope Amazon will see this and use it to fight for the consumer. None of us want the “theatrical” versions of any type of product. It is simply waste.

The message from the crowd is that we want the best any product can be right from the start. Mark my words, there will be a social media startup that will leverage this concept into such a powerful pre-launch feedback system that no company will dare release anything without first consulting the wisdom of the crowd.

I hope that day comes soon. Until then, I am waiting for the extended Blu-ray version.

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I love fresh brewed coffee. I use a french press every morning and brew a super strong cup using different small batch roasters that I find from all over the web. Old Bisbee Roasters is by far the best coffee I have had – period! Bisbee supports family-owned farms and co-operatives that produce the finest tasting varieties in the coffee-growing world. Small farm coffee is rare, delicious and unusual. I prefer the organic blends because they have zero hints of pesticides or chemical taste.

At Old Bisbee Roasters their goal is to allow you to experience small farm coffee “roasted to taste” and delivered fresh. And I mean fresh. When I order a few pounds, they roast and ship it the same day. It usually arrives one or two days later. The experience of walking out to the mailbox it quite amazing. From 30 feet away you can smell the coffee. I am not kidding. The fresh roasted aroma is so amazing and so strong all you can smell, even when you are outside, is roasted coffee beans. It overwhelms your senses and the taste buds explode.

You will taste the pride, love and devotion of Bisbee’s coffee growers in every cup. Whenever possible, the coffee growers family or farmer’s co-op name is printed on the label, as well as the growing region and country of origin. Bisbee’s roasts these intense and unusual coffees by taste, not to color or brewing style.  For this reason, you will find there are no “French Roasts” at Old Bisbee Roasters, only the roast that develops the most flavor from each bean.

Everything I have ordered has been unique and incredible. There is nothing like it. Some types of beans brew to a liquid consistency of thick dark chocolate. Much thicker than a traditional brew, but not overpoweringly strong. This is because the oil content in the beans is higher since you get to brew it only a few short days after being roasted. It is so good, you can feel the love.

Roasting “to taste” allows you to experience the joy of small farm coffee. Bisbee’s is passionately devoted to quality, and finds the best coffee is often available in very short season. Your coffee will be custom roasted in a 10 lbs. drum, packaged with your name and roasting date on the label, and shipped while still warm by USPS Priority Mail. Almost all orders shipped within Arizona are delivered next-day, while orders shipped coast to coast within the US are delivered within two days.

I believe you will find nothing in this world compares to the taste of a truly good coffee from a small family farm. Bisbee’s is beyond compare in the quality and care they show during the roasting process and they are equally as serious about getting those wonderful beans to you as soon as possible. Experience something beyond the typical franchise coffee chains and frou-frou boutiques. Try something that supports the small family farmers and makes a positive impact on the world around us. You won’t be sorry, Old Bisbee Roasters will take you to a whole new level of appreciation for the magical brew that keeps us geeks fueled each day. Enjoy!

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